Motivations for vintage luxury shopping
Johanzon, Elin Lovisa Karin Anna Lisa (A.A. 2024/2025) Motivations for vintage luxury shopping. Tesi di Laurea in Research methodology-marketing, Luiss Guido Carli, relatore Alba D'Aniello, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Luxury: a historical overview. The luxury market today. Luxury consumers. Vintage luxury: a rising trend. Sustainability and the vintage market. Framing the research problem. Research gaps in previous literature. Research question. Vintage luxury consumption. Independent variable: new vs. Vintage luxury. Moderating variable: aesthetics. Mediating variable: perceived value. Dependent variable: willingness to pay. Qualitative variables. Conceptual framework. Hypothesis. Research methodology. Research design. Data collection. Sample. Measurement. Manipulations. Randomization.
References
Bibliografia: pp. 51-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology-marketing |
| Thesis Supervisor: | D'Aniello, Alba |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Sep 2025 10:24 |
| Last Modified: | 23 Sep 2025 10:24 |
| URI: | https://tesi.luiss.it/id/eprint/43251 |
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