The aristocracy of the masses: exploring the paradox of prestige for the many in luxury-mass market collaborations
Grecucci, Martina (A.A. 2024/2025) The aristocracy of the masses: exploring the paradox of prestige for the many in luxury-mass market collaborations. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 70. [Master's Degree Thesis]
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Abstract/Index
Literature review. Brand equity and differentiation in luxury. Co-branding and marketing strategies. Collaborations between luxury and fast fashion. Customer loyalty and perception. Uniqueness as a driver of luxury value. Methodology. The Delphi method. Sample of respondents. Results. Discussion.
References
Bibliografia: pp. 52-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Oct 2025 14:02 |
| Last Modified: | 13 Oct 2025 14:02 |
| URI: | https://tesi.luiss.it/id/eprint/43406 |
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