Beyond excess: experiences, membership and personalization to overcome luxury fatigue
Iula, Benedetta (A.A. 2024/2025) Beyond excess: experiences, membership and personalization to overcome luxury fatigue. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 75. [Master's Degree Thesis]
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Abstract/Index
Literature review. Methods. Investigate the phenomenon: Delphi questionnaire. The sample and the methodology adopted. Results. Summary of qualitative findings–Delphi round 1. Interpretation of the results–Delphi study, round 2. Confirming patterns and theoretical validation. Discussion.
References
Bibliografia: pp. 70-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Oct 2025 14:11 |
| Last Modified: | 13 Oct 2025 14:11 |
| URI: | https://tesi.luiss.it/id/eprint/43407 |
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