Cultural congruence and adaptation in luxury brand communication: effects on perceived authenticity and purchase intention in the Scandinavian market
Nesci, Carmela (A.A. 2024/2025) Cultural congruence and adaptation in luxury brand communication: effects on perceived authenticity and purchase intention in the Scandinavian market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 61. [Master's Degree Thesis]
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Abstract/Index
Literature review. Scandinavian minimalism. The impact of brand authenticity on purchase intention. Brand authenticity as a mediating role. Brand consistency as a moderating role. Methodology. Sample and data collection. Questionnaire structures and measures. Research hypotheses. Analytical strategies. Results. Factor analysis. Descriptive statistics. Correlation analysis. Linear regression models. Discussion.
References
Bibliografia: pp. 43-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Oct 2025 14:41 |
| Last Modified: | 13 Oct 2025 14:41 |
| URI: | https://tesi.luiss.it/id/eprint/43410 |
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