Belli, Alessandro (A.A. 2024/2025) The illusion of choice, investigating algorithmic transparency, personalization and user empowerment. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 56. [Master's Degree Thesis]

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Abstract/Index

Literature review. Theoretical foundations of empowerment. Foundations of recommendation systems. The influence of recommender systems on user autonomy. Algorithmic mediation and the ethics of empowerment. Transparency, explainability, and user control. Generalized vs. Specialized recommender systems: which model enhances user empowerment? Individual dispositions and the role of digital locus of control. Theoretical gaps, individual differences, and the research model. Methods. Results. Validation of constructs and psychometric properties. Descriptive statistics and correlations. Test of h1–mediation by autonomy and transparency. Test of h2–direct effect of algorithm type. Test of h3–moderation by digital locus of control. Test of h4–hedonic vs. Utilitarian product contexts. Discussion. Theoretical framing of the results. The role of autonomy and transparency. Algorithm type and psychological mediation. Individual dispositions and situated agency. Affective context and product type.

References

Bibliografia: pp. 43-47.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	De Angelis, Matteo
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	21 Oct 2025 12:19
Last Modified:	21 Oct 2025 12:19
URI:	https://tesi.luiss.it/id/eprint/43434

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