Unveiling choices: the role of recommender systems in product selection between familiar and unfamiliar brands

Frattali, Veronica (A.A. 2024/2025) Unveiling choices: the role of recommender systems in product selection between familiar and unfamiliar brands. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 52. [Master's Degree Thesis]

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Abstract/Index

Theoretical background. Breadth of knowledge. Legacy. Guilt. Research gap. Research question. Research methodology. Objective and design-qualitative. Participants. Interview methodology. Data analysis-grounded theory. Results. Breadth of knowledge. Other factors. Discussion.

References

Bibliografia: pp. 40-47.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 21 Oct 2025 13:23
Last Modified: 21 Oct 2025 13:23
URI: https://tesi.luiss.it/id/eprint/43444

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