Petersson, Julius Emil Wiktor (A.A. 2024/2025) Scaling success: how retailers leverage digitalisation to enter new markets: a qualitative study exploring success in market entries among digital-first retail brands originating from Sweden. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 86. [Master's Degree Thesis]

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Abstract/Index

Literature review. The role of strategies in market entries. How can retailers succeed in market entries? How has digitalisation changed market entries for retailers? Theoretical framework. Dynamic capabilities framework. Born global theory. E-business & e-commerce management framework. Methodology. Research strategy. Research design. Research method. Data analysis. Research quality. Research ethics. Results. The role of market entry strategies. The role of go-to-market strategies. Success factors & challenges in market entries. The role of digitalisation & e-commerce in market entries. Discussion. The role of market entry strategies. The role of go-to-market strategies. Success factors & challenges in market entries. The role of digitalisation & e-commerce in market entries.

References

Bibliografia: pp. 70-75.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Jell-Ojobor, Maria
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Oct 2025 08:03
Last Modified:	23 Oct 2025 08:03
URI:	https://tesi.luiss.it/id/eprint/43487

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