The value of identity: the value of identity in Italian productions and made in Italy
Contu, Francesca Maria (A.A. 2024/2025) The value of identity: the value of identity in Italian productions and made in Italy. Tesi di Laurea in Law & ethics of innovation & sustainability, Luiss Guido Carli, relatore Filiberto Brozzetti, pp. 78. [Master's Degree Thesis]
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Abstract/Index
How Italian brands differentiate themselves, authenticity and uniqueness. The case of Italian fashion, cultural heritage. The ethical issue: where craftmanship meets law. Contrast between small Italian brands and today’s market. Challenges to small Italian brands. Guaranteeing beyond challenges: the ministry of enterprises and made in Italy. The deontology and ethics of buying behavior. Introduction to the concept of deontology in consumption. The role of consumers as ethical and responsible actors. Ethical preference and support for businesses that respect workers’ rights. Parameters of moral duty for the consumer: informational responsibility, the consumer as an informed agent. The analysis. Made in Italy, is it discriminatory? The deontology matter applied to production of made in Italy. Made in Italy as an ethical and non-discriminatory choice. Jeans production compared: the case of Italy and turkey. A case study of innovation and made in Italy: from Tuscany, RifòLab. Made in Italy between identity and critique: what is the value of a tradition worth preserving? The case of byssus. The ethical matter.
References
Bibliografia: pp. 74-77. Sitografia: p. 78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Digital Innovation and Sustainability (LM/SC – GIUR) |
| Chair: | Law & ethics of innovation & sustainability |
| Thesis Supervisor: | Brozzetti, Filiberto |
| Thesis Co-Supervisor: | Catanzariti, Mariavittoria |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Oct 2025 09:09 |
| Last Modified: | 23 Oct 2025 09:09 |
| URI: | https://tesi.luiss.it/id/eprint/43497 |
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