Shifting gears: competition strategies of legacy automakers like Volkswagen with electric vehicle innovators like tesla for market dominance in the global electric vehicle sector
Karimov, Arastun Hafiz Oglu (A.A. 2024/2025) Shifting gears: competition strategies of legacy automakers like Volkswagen with electric vehicle innovators like tesla for market dominance in the global electric vehicle sector. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 84. [Master's Degree Thesis]
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Abstract/Index
The global market for electric vehicles. Legacy automakers’ adaptation strategies. Regulations and policy: steering the transition. Consumer perception and market dynamics. Innovation, R&D investment, and strategic partnerships. Literature review. Making new technology. Rules and policies. Consumer perception. Innovation and strategy. Theoretical framework. Methodology. Research design and rationale. Quantitative phase: structured online survey. Results and discussion. Qualitative phase: semi-structured interviews. Strategic recommendations. Strategic recommendations for Tesla. Strategic recommendations for Volkswagen. Stakeholder theory implementation.
References
Bibliografia: pp. 81-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Arduino, Francesca Romana |
| Thesis Co-Supervisor: | Antonelli, Ginevra Assia |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2025 15:42 |
| Last Modified: | 29 Oct 2025 15:42 |
| URI: | https://tesi.luiss.it/id/eprint/43586 |
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