Pastore, Benedetta (A.A. 2024/2025) Beyond the counter: digital servitisation in the pharmacy's new business model. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 104. [Master's Degree Thesis]

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Abstract/Index

The evolution of pharmacy in the age of digitalisation. Digital transformation in the pharmaceutical sector. The role of pharmacies in the healthcare system: from traditional dispensaries to integrated health service hubs. The current legal and regulatory landscape of the pharmaceutical sector in Italy. How servitisation is reflected in the pharmacies’ business models reshape. The business model canvas. Relevant changes enabled by digitization. The “new pharmacy” set-up: opportunities and challenges. The changing needs and behaviors of consumers. The growth of the online pharmacy market. Digital marketing in a highly-regulated sector. Widening the lens: supply chain management in the digital era. Barriers to adoption of digitalisation in pharmacies and comparison with chains of pharmacies. Digitalisation and sustainability: ESG impact in the pharmaceutical sector. International comparison: pharmacies in Italy vs. Europe and other countries. Empirical analysis: interviews and surveys. Empirical research methodology.

References

Bibliografia e sitografia: pp. 93-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Business modeling and planning
Thesis Supervisor:	Gliottone, Edmondo
Thesis Co-Supervisor:	Iacovone, Donato
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2025 15:34
Last Modified:	31 Oct 2025 15:34
URI:	https://tesi.luiss.it/id/eprint/43619

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