Portincasa, Piervito (A.A. 2024/2025) Optimizing decision-making and pricing strategies in digital business models: analyzing the effectiveness of freemium and pay-per-use models. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 104. [Master's Degree Thesis]

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Abstract/Index

Theoretical foundations and evolution of digital monetization models. From traditional to digital models. Economic theory behind digital business models. The role of technological innovation and artificial intelligence in monetization. Analysis of freemium and pay-per-use models. Freemium model. Pay-per-use model. Key strategic choices for conversion rate. What drives users to switch from freemium to premium. Comparison of the models. Case studies in the real market. Successful pay-per-use model: Amazon web services. Successful freemium model: Spotify. Pricing in the digital age. The evolution of business models in the digital age. Empirical analysis of consumer behavior and pricing strategies in digital models.

References

Bibliografia: pp. 90-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Business modeling and planning
Thesis Supervisor:	Gliottone, Edmondo
Thesis Co-Supervisor:	Iacovone, Donato
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2025 15:39
Last Modified:	31 Oct 2025 15:39
URI:	https://tesi.luiss.it/id/eprint/43620

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