Vasco, Ludovica (A.A. 2024/2025) The impact of the freemium model on users' propensity to pay. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 84. [Master's Degree Thesis]

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Abstract/Index

The freemium model: definitions and characteristics. Definition origins and development of the freemium model. Freemium model and business model canvas: “the theoretical framework”. The freemium model in the context of digital business. Differences between freemium, subscription and other pricing models. Advantages and disadvantages of the freemium model. Successful examples: Spotify, Duolingo, Canva. Literature review. Research methods. Objectives of the empirical analysis. Methodological rationale: survey design and thematic interpretation of results. Population and sample: app/software users with freemium model. Questionnaire structuring. Data collection and analysis methods. Sample characteristics and demographics. Analysis of time of use before conversion. The role of user experience on the propensity to pay. Overcoming barriers to conversion: insights from premium users. Effective strategies to increase conversion rate.

References

Bibliografia: pp. 80-84.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Business modeling and planning
Thesis Supervisor:	Gliottone, Edmondo
Thesis Co-Supervisor:	Iacovone, Donato
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2025 15:59
Last Modified:	31 Oct 2025 15:59
URI:	https://tesi.luiss.it/id/eprint/43624

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