Competitive strategies in the Chinese coffee market: the role of strategic alliances and joint ventures in market entry success
Massimello, Lorenzo (A.A. 2024/2025) Competitive strategies in the Chinese coffee market: the role of strategic alliances and joint ventures in market entry success. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Antonio Majocchi, pp. 37. [Bachelor's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (1MB) | Request a copy |
Abstract/Index
Research question and methodology. The emergence of coffee consumption in China. The importance of understanding market entry strategies. Industry analysis. Pestel analysis. Uniqueness of the Chinese coffee market. Market segmentation. Introduction to China’s leading coffee brands. Case studies. Partnership methods overview. Performance of international players. Performance of local players.
References
Bibliografia: pp. 36-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Majocchi, Antonio |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Nov 2025 10:23 |
| Last Modified: | 13 Nov 2025 10:23 |
| URI: | https://tesi.luiss.it/id/eprint/43813 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
