Runway to reality: the legal threads of fashion in the metaverse
Carrino, Ludovica Linda (A.A. 2024/2025) Runway to reality: the legal threads of fashion in the metaverse. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Riccardo Piselli, pp. 104. [Bachelor's Degree Thesis]
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Abstract/Index
The fashion industry’s integration into the metaverse. Overview of the metaverse. Opportunities and risks for fashion brands. Case studies of digital pioneers: Gucci, Balenciaga and Louis Vuitton. Virtual fashion week and phygital retailing. Consumer behavior in digital spaces. Non-fungible token (NFT). The MetaBirkin case–a turning point in fashion and IP law. Hermès: a legacy of luxury and trademark protection. The meta birkin dispute: background and context. Hermes complaint. Mason Rothschild’s defense. Court proceedings and final ruling. Lessons learned for fashion brands in the metaverse and what remain unanswered in IP law. Intellectual property rights in the metaverse. IP challenges in the metaverse. Trademark protection for virtual goods. Copyright challenges for digital fashion creations. Patent considerations in wearable tech and AR fashion. Consumer-generated content and IP.
References
Bibliografia: pp. 98-104.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Intellectual property rights |
| Thesis Supervisor: | Piselli, Riccardo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Nov 2025 11:44 |
| Last Modified: | 13 Nov 2025 11:44 |
| URI: | https://tesi.luiss.it/id/eprint/43821 |
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