Populism and multinational enterprises: strategic consequences in international markets

Koelliker, Edoardo (A.A. 2024/2025) Populism and multinational enterprises: strategic consequences in international markets. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Antonio Majocchi, pp. 84. [Bachelor's Degree Thesis]

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Abstract/Index

Background and relevance of the study. Research questions and objectives. Methodological approach. Literature review. Defining populism. Populism and international business: a review of current debate. Populist policies and regime uncertainty. The role of firms in political feedback loops. Conceptual gaps and contributions of this study. Methodology. Research design and rationale. Case selection: criteria and profiles of interviewed firms. Data collection: semi-structured interviews. Data analysis: thematic coding approach. Conceptual framework. Institutional economic theory and regime uncertainty. Political ideology and business environment sensitivity. Firm-level agency and strategic responses to populism. Bidirectionality: firms as both targets and agents. Empirical findings. Detailed coding and validation. Regime uncertainty: legal and reputational dimensions. Strategic adaptation and organisational flexibility. Political neutrality and reputational management. International diversification & corporate political agency. Discussion. Interpreting the findings with the conceptual framework. Firm heterogeneity and sectoral variation. Strategic trade-offs: market potential vs. Political risk. Rethinking the bidirectional hypothesis.

References

Bibliografia: pp. 79-84.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair: Competitive strategy
Thesis Supervisor: Majocchi, Antonio
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 13 Nov 2025 13:34
Last Modified: 13 Nov 2025 13:34
URI: https://tesi.luiss.it/id/eprint/43825

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