Luxury fashion after slowdown: a comparative analysis of Prada and Gucci’s strategic divergence
Meucci, Giada (A.A. 2024/2025) Luxury fashion after slowdown: a comparative analysis of Prada and Gucci’s strategic divergence. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Antonio Majocchi, pp. 51. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
The luxury fashion industry: a changing landscape. Luxury slowdown–set up. Definition and characteristics of luxury fashion. Gucci and Prada: a comparative analysis. Corporate governance & ownership models. Financial overview. Strategic responses: Prada vs. Gucci. Overview of strategic options in luxury (multidomestic, global, transnational). Gucci’s strategy: a transnational powerhouse? Prada’s strategy: transnational craft reimagined. Positioning strategies & marketing. Continuity vs. Reinvention. Asthetic codes: maximalism or minimalism. Audience architecture & brand dilution. Digital and cultural capital strategy. Additional findings.
References
Bibliografia: pp. 48-51.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Majocchi, Antonio |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Nov 2025 13:58 |
| Last Modified: | 13 Nov 2025 13:58 |
| URI: | https://tesi.luiss.it/id/eprint/43829 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
