From garage to global: the growth story of Nordeus as a leading Serbian start-up
Glodovic, Milica (A.A. 2024/2025) From garage to global: the growth story of Nordeus as a leading Serbian start-up. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 64. [Bachelor's Degree Thesis]
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Abstract/Index
Start-ups, engineer of innovation and growth. What is a start-up? Why are start-ups important? Characteristics of start-ups: innovation, risk, and growth potential. Examples of global start-up success. Transition toward Nordeus. The birth of Nordeus–from idea to reality. The founders and the dream. “The garage phase”: building with limited resources. Challenges of building a start-up in Serbia (2010). First breakthroughs and scaling globally. Nordeus as a symbol of Serbian innovation. Lessons, legacy and the continuation of a dream. Top eleven and the transformation of Serbia’s digital identity. Top eleven as a cultural phenomenon. Shaping a new tech identity for Serbia. Economic spillovers and talent mobilization. Catalysing the local ecosystem. Crossing borders–Nordeus on the global stage. Strategies for global expansion. Building a global brand from Serbia. Top eleven’s international achievements. Global recognition and industry credibility.
References
Bibliografia: pp. 56-63.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2025 08:36 |
| Last Modified: | 25 Nov 2025 08:36 |
| URI: | https://tesi.luiss.it/id/eprint/44013 |
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