Marini, Lisa Rosa Cristina (A.A. 2024/2025) Myth-making and framing: constructing rationality in consumer communication. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 43. [Bachelor's Degree Thesis]

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Abstract/Index

Research statement. Contextualisation and literature review. Methodology. Theoretical framework. Meaning construction. Choice architecture. Integrated model. Apple and the symbolic engineering of consumer behaviour. Apple as a cultural system. Semiotic materiality: aesthetic coding. Behavioural design. Brand community and co-production of meaning. Outcome: cultural and market repercussions. Italy’s 2005 smoking ban. Smoking as a norm and state-endorsed practice. Early public health messaging (1975–1995). Institutional and political acceleration (1998–2005). The role of communication campaigns and framing. Social and cultural reframing of the act. Comparative analysis. Significance of the comparison? Semiotic convergence. Behavioural architecture. Emotional calibration and norm activation. The ethics of symbolic persuasion.

References

Bibliografia: pp. 35-39.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Behavioural economics and psychology
Thesis Supervisor:	Sillari, Giacomo
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Nov 2025 11:10
Last Modified:	28 Nov 2025 11:22
URI:	https://tesi.luiss.it/id/eprint/44138

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