The effects of social networks and finfluencers on financial market volatility, liquidity and investors’ decision-making

De Thomasis, Matteo (A.A. 2024/2025) The effects of social networks and finfluencers on financial market volatility, liquidity and investors’ decision-making. Tesi di Laurea in Financial market analysis, Luiss Guido Carli, relatore Giovanni Rillo, pp. 63. [Bachelor's Degree Thesis]

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Abstract/Index

Behavioural finance overview and investor decision-making. The rise of social network in finance. Literature review. Behavioural finance and the role of emotions in investments (cognitive, biases herding...). Relations between social media and financial markets. Market sentiment and social media. The impact of finfluencers on the market. Brief outlines on socio-physics approaches to behavioural finance. Analysis. Comparative analysis of sources. Quantitative analysis: linking reddit sentiment to GME market dynamics. Brief case study on the finfluencer impact.

References

Bibliografia: pp. 59-62.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Financial market analysis
Thesis Supervisor: Rillo, Giovanni
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 03 Dec 2025 11:14
Last Modified: 03 Dec 2025 11:14
URI: https://tesi.luiss.it/id/eprint/44166

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