Resilience of luxury market during Covid-19: a case study of Hermès
Papagni, Vanessa (A.A. 2024/2025) Resilience of luxury market during Covid-19: a case study of Hermès. Tesi di Laurea in Microeconomics, Luiss Guido Carli, relatore Matteo Escude, pp. 49. [Bachelor's Degree Thesis]
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Abstract/Index
Economics of luxury and the Covid-19 shock. Economic foundations of luxury consumption. Covid-19 and global luxury: industry resilience and shift. Luxury’s strength and the vulnerability of experiences. Hermès during Covid: strategic, behavioral & economic resilience. Brand foundations and operational response. Consumer behaviour and competitive strategy. Microeconomic analysis of Hermès’s resilience.
References
Bibliografia: pp. 42-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Microeconomics |
| Thesis Supervisor: | Escude, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Dec 2025 13:16 |
| Last Modified: | 05 Dec 2025 13:16 |
| URI: | https://tesi.luiss.it/id/eprint/44262 |
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