Fashion management in the era of fast fashion: balancing profitability and sustainability i Portugal
De Campos Paiva Ferreira da Silva, Maria (A.A. 2024/2025) Fashion management in the era of fast fashion: balancing profitability and sustainability i Portugal. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 45. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution and impact of fast fashion in Portugal. Defining fast fashion and its global rise. Key players in the Portuguese fashion retail market. Consumer behavior in Portugal. Economic impact of fast fashion in Portugal. Social and environmental concerns. Profitability strategies of fast fashion brands in Portugal. Cost management and supply chain. Marketing and branding tactics targeting Portuguese consumers. Retail and e-commerce developments. Pricing strategies and consumer loyalty. Toward sustainable fashion management in Portugal. Understanding sustainability in the fashion market. Regulating sustainability in the fashion sector. Sustainable consumer trends. Circular economy in the Portuguese fashion sector. Challenges to sustainable transformation. From fast fashion to sustainable transformation. Concluding reflections on the Portuguese fashion industry. Case study: GreenDolphin Portugal.
References
Bibliografia: pp. 37-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2025 14:29 |
| Last Modified: | 18 Dec 2025 14:29 |
| URI: | https://tesi.luiss.it/id/eprint/44512 |
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