Study on influencing factors of purchase intention of OTC antipyretic drugs based on structural equation model, taking perceived risk as mediator
Chen, Yexin (A.A. 2024/2025) Study on influencing factors of purchase intention of OTC antipyretic drugs based on structural equation model, taking perceived risk as mediator. Tesi di Laurea in Machine learning in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 56. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Medications purchase. Purchase intention. Key factors influencing medication purchasing behavior. The mediating role of perceived risk. Research design. Research hypothesis. SEM model. Questionnaire and scale design. Data collection. Analysis method. Descriptive statistics. Empirical analysis. Reliability testing. Validity testing. Factor analysis. Structural equation model. Mediation effect testing. Population and scenario difference. Hypothesis testing and research conclusion. Discussion about mediating effect of this model. Managerial implications.
References
Bibliografia: pp. 50-52.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Machine learning in marketing |
| Thesis Supervisor: | Laura, Luigi |
| Thesis Co-Supervisor: | Sinaimeri, Blerina |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 09:21 |
| Last Modified: | 08 Jan 2026 09:21 |
| URI: | https://tesi.luiss.it/id/eprint/44599 |
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