Strategic external communication in Azerbaijani agri-food firms: a discourse-based analysis
Panahova, Dilshad Asif Qizi (A.A. 2024/2025) Strategic external communication in Azerbaijani agri-food firms: a discourse-based analysis. Tesi di Laurea in Cross-cultural management, Luiss Guido Carli, relatore Silvia Dello Russo, pp. 104. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Strategic communication and discourse integration. Brand discourse in agri-food firms. Nation and place branding. Country-of-origin effects and agri-food communication. Discourse-based perspectives in strategic communication. Gaps in literature. Conceptual framework. Methodology. Research design. Data corpus. Procedure and instruments. Analytical strategy. Findings. Pestle analysis. Discourse-based findings: strategic external communication practices. Case-based concluding discussions. Cross-case comparison and strategic insights. Theoretical contributions. Practical implications. Policy recommendations: enabling strategic communication capacity in the agri-food sector.
References
Bibliografia: pp. 79-89.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Cross-cultural management |
| Thesis Supervisor: | Dello Russo, Silvia |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 10:15 |
| Last Modified: | 08 Jan 2026 10:15 |
| URI: | https://tesi.luiss.it/id/eprint/44606 |
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