Sultanli, Lala Asaf Qizi (A.A. 2024/2025) Arts management strategies for developing ‘made in Azerbaijan’ cultural brands in the context of cultural and creative industries (CCIs). Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 117. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Conceptual definitions of CCIs. Ideological critiques of the culture industry. Post-Fordism and modulated creativity– Raunig’s “deception,” precarity & entrepreneurial myth. Models of cultural production. Field, networks & art worlds-Bourdieu’s field; Becker’s art worlds; Kadushin’s informal circles. Creative labour and the creative class. Digitalisation and knowledge sharing in CCI. The cultural economy: paradoxes. Policy and evidence-based cultural governance. Historical context of Azerbaijan’s cultural journey. Policy and literature gaps in the Azerbaijani context. Methodology. Comparative case studies. Governance & institutional coherence. Funding and sustainability models. Identity construction and branding approaches. Local application to Azerbaijan’s cultural strategy. Findings. Fragmented brand identity across cultural sub-sectors. Institutional dependency: balancing support and autonomy. Capacity gaps in strategic arts management. Cautious internationalisation: aspirations and constraints.

References

Bibliografia: pp. 103-117.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Giustiniano, Luca
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Jan 2026 14:30
Last Modified:	08 Jan 2026 14:30
URI:	https://tesi.luiss.it/id/eprint/44634

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