Redesigning the customer journey: digital technologies in the luxury automotive sector
Battiston, Alessandro (A.A. 2024/2025) Redesigning the customer journey: digital technologies in the luxury automotive sector. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 87. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Methodology. Research assumption. Research strategy. Research design and method. Research quality. Research ethics. Literature review. Customer journey and customer experience. Automotive sector. New technologies. Research gap. Analysis part. Case study: Maserati. Case study: Porsche. Case study: Lamborghini. Discussion.
References
Bibliografia: pp. 83-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Collazzo, Pablo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 14:58 |
| Last Modified: | 08 Jan 2026 14:58 |
| URI: | https://tesi.luiss.it/id/eprint/44638 |
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