How can the packaging of plant-based products influence consumers’ perceptions and purchasing behaviour?

Staglianò, Giorgia (A.A. 2024/2025) How can the packaging of plant-based products influence consumers’ perceptions and purchasing behaviour? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 68. [Master's Degree Thesis]

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Abstract/Index

Theoretical background. Brand. Nutritional information. Sensory aspect of packaging. Cognitive and affective processes in packaging. Plant-based products’ packaging. Methods. Research design. Data collection and sampling strategy. Data analysis. Results. Discussion.

References

Bibliografia: pp. 24-28.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Calluso, Cinzia
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 13 Feb 2026 15:27
Last Modified: 13 Feb 2026 15:27
URI: https://tesi.luiss.it/id/eprint/44828

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