From influencers to iconic musicians: organizational and branding shifts in luxury fashion
Yildiran, Beste (A.A. 2024/2025) From influencers to iconic musicians: organizational and branding shifts in luxury fashion. Tesi di Laurea in Organizational design and change, Luiss Guido Carli, relatore Daniele Mascia, pp. 94. [Master's Degree Thesis]
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Abstract/Index
Literature review. Luxury branding, status and social stratification. Influencer endorsement vs. musician-led leadership. Celebrity endorsement and brand partnerships. Semiotics and visual rhetoric. Cultural capital and symbolic value. Organizational change and creative direction. Research gaps and theoretical framework. Theoretical framework. Overview and purpose of the framework. Semiotic analysis and visual rhetoric. Cultural capital theory and symbolic authority. Organizational design and PR governance. Integrated theoretical model. Methodological implications. Methodology. Research philosophy: pragmatism. Research approach and design. Data collection methods. Data analysis methods. Quality assurance and validity. Case study analysis. Case selection rationale. Grace Jones x Mugler (1980s): performance art as couture proof. Run-DMC x Adidas (mid-1980s onward): community authenticity at scale. Madonna x Versace (1990s-2000s): pop’s reinvention engine meets Italian maximalism. David Bowie x Louis Vuitton (2010s): heritage in dialogue with art-rock myth. Lady Gaga x Tiffany & Co. (late 2010s): voice, craft, and modern classicism. Cross-case analysis and synthesis. Implications for contemporary practice. Contemporary cases. Contemporary musician creative directorships. Statistical analysis and empirical findings. Data collection and sample characteristics. Reliability and validity assessment. Descriptive statistics and consumer perceptions. Group comparisons and moderating effects.
References
Bibliografia: pp. 83-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77) |
| Chair: | Organizational design and change |
| Thesis Supervisor: | Mascia, Daniele |
| Thesis Co-Supervisor: | Silveira Reis, Rosana |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2026 08:23 |
| Last Modified: | 17 Feb 2026 08:23 |
| URI: | https://tesi.luiss.it/id/eprint/44840 |
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