Sula, Anna-Bella (A.A. 2024/2025) French independent record labels in a digital-first world: the search for balance between commercial expansion and underground artistic identity. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 65. [Master's Degree Thesis]

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Abstract/Index

Broad context/background. Definition of key terms. Research gap. Research objectives/relevance and why it matters? Literature review. Independent record labels in the contemporary music industry. The core tension: commercial expansion vs artistic identity. Paradox theory: a framework for understanding tensions. Methodology. Results. Redefining independence in a networked industry. Preserving artistic identity amid genre diversification. Navigating platform-driven visibility. Balancing commercial growth with underground values. Events as a double-edged sword. Resource constraints and strategic patience. Discussion. Redefining independence as negotiated autonomy. Strategically managing contradictions through separation, integration and acceptance. Embedding authenticity in values, communities and long-term vision of the label.

References

Bibliografia: pp. 57-59.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	McCarthy, Ian Paul
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Feb 2026 13:21
Last Modified:	24 Feb 2026 13:21
URI:	https://tesi.luiss.it/id/eprint/44947

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