Carbone, Paolo (A.A. 2024/2025) When more persuasion backfires: identifying tipping points in e-commerce. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 103. [Master's Degree Thesis]

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Abstract/Index

Theoretical foundations and literature review. Foundations of digital persuasion in e-commerce. Taxonomy of e-commerce persuasion tactics. Consumer responses to persuasion attempts. Tipping points in behavioral response. Research gaps. Research design and methodology. Research approach and conceptual model. Definition of constructs and measurement scales. Variables relationships. Hypothesis formulation. Research design and measurement instruments. Preliminary analysis. Empirical results and model validation. Data analysis.

References

Bibliografia: pp. 81-89.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Boccardelli, Paolo
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Feb 2026 14:53
Last Modified:	24 Feb 2026 14:53
URI:	https://tesi.luiss.it/id/eprint/44959

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