Strategic music collaborations as engagement drivers in the luxury industry: the roles of brand equity, brand experience and brand attachment
Filidi, Giulia (A.A. 2024/2025) Strategic music collaborations as engagement drivers in the luxury industry: the roles of brand equity, brand experience and brand attachment. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 60. [Master's Degree Thesis]
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Abstract/Index
Literature review. Customer engagement. Brand equity. Brand experience. Brand attachment. Research methods. Hypothesis model and variables. Data collection procedure. Sample description. Analysis. Data preparation and reliability. Descriptive statistics and correlations. Hypothesis testing.
References
Bibliografia: pp. 51-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Cappa, Francesco |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Feb 2026 10:37 |
| Last Modified: | 26 Feb 2026 10:37 |
| URI: | https://tesi.luiss.it/id/eprint/44971 |
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