Investigating subscription fatigue in the creative industries
Belmonte, Alessia (A.A. 2024/2025) Investigating subscription fatigue in the creative industries. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 82. [Master's Degree Thesis]
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Abstract/Index
Literature review. Introduction to subscription fatigue and its relevance. Economic and cognitive drivers of subscription fatigue. Technology acceptance factors. Trust and consumer confidence. The cultural dimension as a moderating factor of subscription fatigue. Extending existing technology acceptance models: towards an integrated framework for subscription fatigue. Gaps in the literature and research opportunities. The European and Italian context of subscription fatigue. Methodology. Philosophy of science. Research design. Research hypotheses. Survey design. Limitations. Analysis. Sample analysis. Economic factors. Descriptive analysis and hypotheses testing.
References
Bibliografia: pp. 76-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Feb 2026 10:47 |
| Last Modified: | 26 Feb 2026 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/44973 |
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