From consumer to co-creator: how perceived co-creation intensity shapes consumer outcomes—product value, willingness to pay a premium and recommendation intentions
Gaudenzi, Carlo (A.A. 2024/2025) From consumer to co-creator: how perceived co-creation intensity shapes consumer outcomes—product value, willingness to pay a premium and recommendation intentions. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 143. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (13MB) | Request a copy |
Abstract/Index
The evolution of value co-creation. Managerial relevance in the digital and personalization era. Research gap and objectives. Research question and hypotheses (overview). Literature review and conceptual background. Introduction to the literature review. Mapping the co-creation landscape: insights from bibliometric and content analysis. Shifting from firm-centric markets to co-creation experiences. Typologies and models of co-creation. Dimensions and psychological layers (micro-level social and psychological dimensions). Co-creation as a new source of value: opportunities, risks and managerial practices. Industry cases. Conceptual model and hypotheses. Theoretical model overview (summary of conceptual framework). Hypothesis development. Graphical representation of the model. Methodology and research design. Research design and overall analytical framework. Population, sampling strategy, eligibility and recruiting. Measures and operationalization. Pre-testing and survey implementation (Qualtrics). Data preparation and coding rules. Measurement quality plan. Hypothesis testing approach. Ethics, data protection and privacy. Preliminary checks and diagnostics. Measurement quality. Common method bias (CMB).
References
Bibliografia: pp. 133-139.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | McCarthy, Ian Paul |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Feb 2026 11:28 |
| Last Modified: | 26 Feb 2026 11:28 |
| URI: | https://tesi.luiss.it/id/eprint/44978 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
