De Cristofaro, Filippo (A.A. 2024/2025) Designing an airport clothing rental service: a research-driven approach to innovation in travel. Tesi di Laurea in Research project design, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 72. [Master's Degree Thesis]

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Abstract/Index

Literature review. The lean start-up methodology. Theoretical foundation. Market dynamics and the luggage problem. European commercial aviation, market analysis. Luggage as ancillary revenue and mishandling problem. Definition of the “luggage problem”. Research methodology & first cycle of analysis. First cycle of analysis–does the problem truly exists? Findings. Implications for the start-up. Niche validation through targeted behavioral and qualitative analysis. Second research cycle, strategic pivot and niche identification. Objectives and hypothesis framework. Niche findings. Qualitative analysis from stakeholders. Concept design and initial implementation strategy. Prototype development. Competition and insights. Pricing analysis: hidden luggage fees and strategic positioning. Our initial price point–unit economics for testing phase. Sustainability: circular economy and the rental business success. Follow-up actions and strategic evolution.

References

Bibliografia: pp. 56-60.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Research project design
Thesis Supervisor:	Homberg, Fabian Kurt Falk
Thesis Co-Supervisor:	Nasta, Luigi
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Mar 2026 11:46
Last Modified:	16 Mar 2026 11:46
URI:	https://tesi.luiss.it/id/eprint/45073

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