Global account management as a competitive lever for Chinese EV brands: a BYD strategy study
Malerba, Francesca (A.A. 2024/2025) Global account management as a competitive lever for Chinese EV brands: a BYD strategy study. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Paolo Boccardelli, pp. 127. [Master's Degree Thesis]
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Abstract/Index
Literature review. Research methodology. Theoretical foundations of global account management. Key concepts and evolution. The shift toward Global account management (GAM). Criteria for implementation of GAM. Case study: BYD case. BYD origins. BYD in Europe: analytical framework. Beyond GAM: a model for electric vehicles in Europe.
References
Bibliografia: pp. 120-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Filippetti, Andrea |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2026 14:46 |
| Last Modified: | 18 Mar 2026 14:46 |
| URI: | https://tesi.luiss.it/id/eprint/45162 |
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