Game, Set, Green: exploring AI-driven fan engagement with sustainability at tennis tournament
Cibien, Maddalena (A.A. 2024/2025) Game, Set, Green: exploring AI-driven fan engagement with sustainability at tennis tournament. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Empirical context. Literature review. Sustainability and sports events. Sustainability and tennis. AI conversational agents and customer experience. Methodology. Research design. Hypotheses formulation. Data collection methods. Data analysis. Results. Discussion and practical implications.
References
Bibliografia: pp. 55-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2026 09:32 |
| Last Modified: | 19 Mar 2026 09:32 |
| URI: | https://tesi.luiss.it/id/eprint/45189 |
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