Beyond fund-raising: competitive effects of listing on strategic stock markets: the cases of Prada & L'Occitane
Palmisano, Riccardo (A.A. 2024/2025) Beyond fund-raising: competitive effects of listing on strategic stock markets: the cases of Prada & L'Occitane. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 78. [Master's Degree Thesis]
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Abstract/Index
Literature review. Emerging non-traditional entry modes in international business. Strategic motivations for listing on foreign stock markets. Outcomes and competitive implications of cross-listing. Broadening the investor base and financial network effects. Legitimacy, governance and institutional signals. Integrating perspectives and future directions. Research gaps and hypotheses. Gap 1: operational consequences of venue choice are underspecified. Gap 2: the demand-side payoff is asserted more often than demonstrated. Gap 3: brand visibility and awareness effects of foreign listings. Case study: Prada’s IPO and international listing strategy. Background: Prada’s growth and international expansion. Early IPO plans and aborted attempts. Decision to list in Hong Kong: rationale and controversy. The 2011 Hong Kong IPO: process and key details. Underwriters and marketing. Pricing and valuation. Offer outcome. Transparency and corporate disclosure. Market reception and aftermath of the IPO. Strategic outcomes. Market significance. L’Occitane en Provence’s 2010 Hong Kong IPO. Historical background and internationalization strategy. Beauty and skincare industry context in Asia. IPO rational and roadshow strategy. Pricing, demand and early market response. Post-IPO international expansion and strategic focus. Enhanced financial flexibility, transparency and governance. Strengthened brand visibility and Asian market positioning. Fulfilment of post-IPO strategic goals. Empirical findings: Prada and L’Occitane. H1-operational expansion: Prada & L’Occitane. Hypothesis 2–commercial outcomes: Prada and L’Occitane. Hypothesis 3–brand visibility and media attention: Prada and L’Occitane.
References
Bibliografia: pp. 70-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Core, Fabrizio |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Mar 2026 08:39 |
| Last Modified: | 26 Mar 2026 08:39 |
| URI: | https://tesi.luiss.it/id/eprint/45259 |
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