Digital transformation in the wine industry: how small wineries in Piedmont navigate barriers, opportunities and the balance between tradition and innovation
Gentile, Alessandra (A.A. 2024/2025) Digital transformation in the wine industry: how small wineries in Piedmont navigate barriers, opportunities and the balance between tradition and innovation. Tesi di Laurea in Key topics in today's marketing, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Digital transformation in the wine sector: literature review and theoretical framework. The digital transformation in traditional sectors. Digital transformation in the wine industry. Methodology. Research approach. Data collection method. Data analysis. Reliability and validity. Ethical considerations. Findings. Perceived benefits of digital transformation (RQ1). Barriers to digital adoption (RQ2). Adopted technologies and value chain stages (RQ3). Tradition vs. innovation tension (RQ4). Enabling strategies & support (RQ5). Global and sectoral trends shaping digitalization (RQ6). Discussion.
References
Bibliografia: pp. 108-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77) |
| Chair: | Key topics in today's marketing |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | D'Alessandro, Giuseppe |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Mar 2026 10:19 |
| Last Modified: | 26 Mar 2026 10:19 |
| URI: | https://tesi.luiss.it/id/eprint/45267 |
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