South Korea's soft power: culturtal diplomacy and Hallyu in building lasting global engagement

Brasacchio, Giuseppe (A.A. 2024/2025) South Korea's soft power: culturtal diplomacy and Hallyu in building lasting global engagement. Tesi di Laurea in Asian culture and politics, Luiss Guido Carli, relatore Youngah Guahk, pp. 60. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical foundations of soft power and cultural diplomacy. Defining soft power and cultural diplomacy. Transnational cultural influence: affective affinity and transnational proximity. The role of transnational fandoms in the soft power framework. South Korea’s cultural policy and the rise of the Korean wave. Hallyu 1.0 (1990s-2007). Hallyu 2.0 (2008-2017). Hallyu 3.0 (2017-present). The politics of soft power in Hallyu. Evaluating Hallyu’s soft power in Italy: language and education. Scope and indicators. Data, sources and methods.

References

Bibliografia: pp. 54-60.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair: Asian culture and politics
Thesis Supervisor: Guahk, Youngah
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Apr 2026 07:11
Last Modified: 16 Apr 2026 07:11
URI: https://tesi.luiss.it/id/eprint/45383

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