How the pressure of maintaining an online personal brand on Instagram contributes to stress and burnout among influencers?
Najafi, Kosar (A.A. 2024/2025) How the pressure of maintaining an online personal brand on Instagram contributes to stress and burnout among influencers? Tesi di Laurea in Organizational behavior, Luiss Guido Carli, relatore Nicola Ashley Alonso, pp. 43. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (621kB) | Preview |
Abstract/Index
Literature review. Influencers as personal brand workers. Platform logic: Instagram algorithms and the economy of visibility. Fundamentals of personal. Emotional and aesthetic labor. Understanding stress in the context of influencer work. Burnout as the outcome of personal branding pressure. Methods. Research design. Participants & recruitment. Interview guide & procedure. Data analysis. Results. From codes to themes (analytic bridge). Theme1: algorithmic anxiety & visibility pressure. Theme 2: authenticity dissonance & identity drift. Theme 3: performance & aesthetic labor. Discussion.
References
Bibliografia: pp. 37-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Organizational behavior |
| Thesis Supervisor: | Alonso, Nicola Ashley |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Apr 2026 12:33 |
| Last Modified: | 17 Apr 2026 12:33 |
| URI: | https://tesi.luiss.it/id/eprint/45445 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
