Pricing and reimbursement strategies in the pharmaceutical industry: strategic analysis of Europe and the United States
Murri, Luca (A.A. 2024/2025) Pricing and reimbursement strategies in the pharmaceutical industry: strategic analysis of Europe and the United States. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Giuseppe Maria Bifulco, pp. 137. [Bachelor's Degree Thesis]
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Abstract/Index
Pricing strategies in the US and Europe. Overview of pharmaceutical pricing mechanisms. Market-based pricing in the United States. Regulated pricing models in Europe. External reference pricing and strategic withdrawal/delay. Price confidentiality, risk-sharing and performance-based contracts. The pharmaceutical industry landscape. The pharmaceutical industry’s reputation. Market dynamics and global trends. Stakeholders in the pharmaceutical value chain. Innovation, patents and market exclusivity. Reimbursement mechanisms and systemic differences. Reimbursement pathways in Europe. Reimbursement structures in the US and the role of Pharmacy benefit managers (PBMs). Impact of co-payments and out-of-pocket costs. Health technology assessment (HTA) as a pricing and reimbursement decision model. HTA: concept and methodology. Role of HTA in European pricing and reimbursement and harmonization in the EU. The US approach to value assessment. The EU HTA regulation (effective january 2025): scope and limitations. HTA in practice: a theoretical tool or effective gatekeeper? Economic and political considerations. Drug pricing and national healthcare budgets. GDP, health investment and patient access. Drugs as cost vs investment: rethinking pharmaceutical economics.
References
Bibliografia: pp. 129-137.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Introduction to business economics |
| Thesis Supervisor: | Bifulco, Giuseppe Maria |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Apr 2026 09:33 |
| Last Modified: | 28 Apr 2026 09:33 |
| URI: | https://tesi.luiss.it/id/eprint/45530 |
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