The Marriott-Starwood acquisition: a case study on strategic growth, synergy realization and global market impact in the hospitality industry
Rosi, Benedetta (A.A. 2024/2025) The Marriott-Starwood acquisition: a case study on strategic growth, synergy realization and global market impact in the hospitality industry. Tesi di Laurea in Corporate finance, Luiss Guido Carli, relatore Andrea Polo, pp. 93. [Bachelor's Degree Thesis]
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Abstract/Index
Focus of the case study: Marriott and Starwood. The hospitality sector: definitions and fundamental concepts. Impact of star ratings and service variety in the hospitality industry. Trends in the hospitality sector. Corporate finance and M&A. Corporate governance and agency theory. Practical part: the Marriott-Starwood acquisition: details and impact. Overview of the acquisition: description of the operation. Financial valuation. Analysis of expected and realized synergies. Impact of the acquisition. Impact on the hotel industry. Operational cash flow: performance and evolution. Revenue management and loyalty strategy. Cultural integration. Impact on employees. Financial and post-merger synergies, operational and financial synergies. Organizational integration and HR impact. Operational and financial synergies. Impact of Covid-19 and recovery strategy. Case study: empirical valuation.
References
Bibliografia e sitografia: pp. 91-93.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Corporate finance |
| Thesis Supervisor: | Polo, Andrea |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Apr 2026 09:47 |
| Last Modified: | 28 Apr 2026 09:47 |
| URI: | https://tesi.luiss.it/id/eprint/45531 |
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