Cannas, Stella (A.A. 2024/2025) Cultural influences on consumer perception and behavior in the luxury sector: a comparative study between Asia and Europe. Tesi di Laurea in Behavioral economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 58. [Bachelor's Degree Thesis]

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Abstract/Index

Cross-cultural perspectives on luxury consumption. Defining luxury consumption. Theories of consumer behavior in luxury markets. The impact of cultural and geographical settings on luxury consumption. Origins of cultural influences on luxury consumer behavior. Luxury consumptions in Asia. Luxury consumption in Europe. Implications for luxury brands and marketing strategies. Adapting luxury marketing strategies for Asian consumers. Adapting luxury marketing strategies for European consumers. Future trends and global luxury market outlook.

References

Bibliografia: pp. 54-58.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Behavioral economics and psychology
Thesis Supervisor:	Sillari, Giacomo
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Apr 2026 13:20
Last Modified:	28 Apr 2026 13:20
URI:	https://tesi.luiss.it/id/eprint/45548

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