Measuring influence: an analysis of social media sponsorships and traditional advertising on consumer behaviour and revenue sales
Aicardi, Emanuele (A.A. 2024/2025) Measuring influence: an analysis of social media sponsorships and traditional advertising on consumer behaviour and revenue sales. Tesi di Laurea in Statistics, Luiss Guido Carli, relatore Marco Perone Pacifico, pp. 37. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Consumer behaviour over time. Advertising methods: traditional vs digital. Social media marketing and influencer impact. Influence of advertising on social media. Research approach and data collection. Sentiment analysis and trends in consumer behaviour. Sponsorships, influencer impact and purchasing decisions. Affiliate link performance. ROI and sales metrics in social media advertising. Advertising on traditional media. Reach and effectiveness of billboards, TV and print ads. Impact of high-exposure campaigns. Consumer engagement and ROI metrics. Comparative analysis: social media vs traditional advertising. Defining key performance metrics. Comparative analysis: social media vs traditional advertising.
References
Bibliografia: pp. 35-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Statistics |
| Thesis Supervisor: | Perone Pacifico, Marco |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2026 08:11 |
| Last Modified: | 12 May 2026 08:11 |
| URI: | https://tesi.luiss.it/id/eprint/45660 |
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