Can Italian local food festivals, sagre, be used to promote Italian artisanship and culture to develop an economic cycle? Innovative marketing strategies that should be employed
Wang, Sunyifei (A.A. 2024/2025) Can Italian local food festivals, sagre, be used to promote Italian artisanship and culture to develop an economic cycle? Innovative marketing strategies that should be employed. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 100. [Bachelor's Degree Thesis]
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Abstract/Index
Exploring the driving forces behind niche product demand in Italy. Understanding niche products in the Italian context. Key drivers behind the rise in niche product demand in Italy. The role of sagre in meeting niche demand. Potential implications for marketing strategy. Case study of sagre. How a project is born: “sagra del carciofo romanesco” in Ladispoli and the first documents. “UNPLI”, reference association of Pro Loco. The “sagra del pesce” in Anguillara Sabazia. Survey findings. How the survey was conducted. Results and key findings from the survey
References
Bibliografia: pp. 94-96. Sitografia: pp. 97-99.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2026 08:32 |
| Last Modified: | 12 May 2026 08:32 |
| URI: | https://tesi.luiss.it/id/eprint/45663 |
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