Streaming disruption and Gen Z consumer behavior in Italy: the case of Netflix
De Sanctis, Francesco Giuseppe (A.A. 2024/2025) Streaming disruption and Gen Z consumer behavior in Italy: the case of Netflix. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Bisan Abdulkader, pp. 41. [Bachelor's Degree Thesis]
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Abstract/Index
From broadcast to streaming-the strategic disruption of the entertainment market. Literature review (gap-focused). Over-the-top (OTT) as the foundation of streaming markets. Disruptive innovation: theory and the Netflix trajectory. Blue Ocean strategy and the creation of a new market. Innovator’s DNA and Netflix’s strategic capabilities. The battle for attention—Netflix and Gen Z in Italy. Gen Z in the Italian digital media landscape. Competitive streaming landscape in Italy. Glocal strategy. Consumer engagement and binge-watching trends. Empirical study—social features for Netflix and Italian Gen Z. Methodology. Findings and data analysis. Managerial implications and discussion of findings.
References
Bibliografia: pp. 40-41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Entrepreneurship, innovation and technology |
| Thesis Supervisor: | Abdulkader, Bisan |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2026 09:46 |
| Last Modified: | 12 May 2026 09:46 |
| URI: | https://tesi.luiss.it/id/eprint/45669 |
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