Shen, Yang (A.A. 2024/2025) Exploring free-to-play business models: strategic drivers of in-app purchases in Genshin Impact. Tesi di Laurea in Applied statistics and econometrics, Luiss Guido Carli, relatore Andrea Pozzi, pp. 42. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Historical development of free games. Main theories of free games. The main research methods of free games-related research. The current situation and problems faced by free games. Research objectives and methods. Overview of the free-to-play business model. Definition and classification of free games. Evolution and strategic significance of the in-app purchase model. Case studies of the in-app purchase model of "Genshin Impact". In-app purchase content design mechanism. Strategic psychological factors that drive player consumption. Global operation and market strategy. The evaluation, challenges, and sustainability of the in-app purchase model of "Genshin Impact". Model advantages and positive evaluation. Challenges and potential risks. Sustainable development pathways.

References

Bibliografia: pp. 38-42.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Applied statistics and econometrics
Thesis Supervisor:	Pozzi, Andrea
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	26 May 2026 10:47
Last Modified:	26 May 2026 10:47
URI:	https://tesi.luiss.it/id/eprint/45909

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