Building a successful personal brand: the case of Kali Uchis
Vasilcenko, Nikole (A.A. 2024/2025) Building a successful personal brand: the case of Kali Uchis. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 26. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Desk research. Personal background, career & creative inspirations. Brands. Social media. YouTube comments. The psychology of being loved by audiences. Wishful identification: become aspirational. Self–discrepancy theory: back up your “ideal self” by relatability. Eudemonic media in lived experience & narrative transportation: tell immersive stories to connect people. Uses and gratifications theory: satisfy unmet needs. Advertising between archetypes: build a multidimensional brand identity to become a symbol. Survey results: gen z ranking of artist branding elements.
References
Bibliografia: pp. 19-21.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 May 2026 10:47 |
| Last Modified: | 27 May 2026 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/45938 |
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