Brand artification: il caso Gentle Monster
Pascotto, Virginia (A.A. 2024/2025) Brand artification: il caso Gentle Monster. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alba D'Aniello, pp. 73. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand, retail e customer experience. Cos’è il branding? Il settore di riferimento: il retail esperienziale. La customer experience nel retail. La “brand artification”. Cos’è l’artification? “brand artification”: l’integrazione tra arte e branding. L’impatto della brand artification. Il caso Gentle Monster. Gentle Monster: un brand tra arte e innovazione. L’impatto della brand artification su Gentle Monster. I brand affiliati: Nudake e Tamburins.
References
Bibliografia: pp. 59-67. Sitografia: pp. 68-72.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | D'Aniello, Alba |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 May 2026 14:16 |
| Last Modified: | 27 May 2026 14:16 |
| URI: | https://tesi.luiss.it/id/eprint/45950 |
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