How creative director transitions shape retail strategy in the luxury fashion sector: a qualitative study
Ermanno, Federica Francesca (A.A. 2024/2025) How creative director transitions shape retail strategy in the luxury fashion sector: a qualitative study. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 64. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Resource-based view as a theoretical framework for analysing the role of the creative director. Corporate strategy in the luxury fashion sector. Research gap. Methodology. Research design. Data collection. Data analysis. Findings. Product selection. Product distribution. Product promotion. Commercial & corporate strategy.
References
Bibliografia: pp. 55-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Arduino, Francesca Romana |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2026 13:23 |
| Last Modified: | 09 Jun 2026 13:23 |
| URI: | https://tesi.luiss.it/id/eprint/46128 |
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