Il customer relationship management nella grande distribuzione: Esselunga vs Coop
Pagliarone, Valerio Giuseppe (A.A. 2009/2010) Il customer relationship management nella grande distribuzione: Esselunga vs Coop. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 161. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Customer relationship management. Il CRM nella grande distribuzione. Esselunga e Coop.
References
Bibliografia: pp. 160-161.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 01 Jun 2011 18:36 |
| Last Modified: | 13 Nov 2018 10:05 |
| URI: | https://tesi.luiss.it/id/eprint/4614 |
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